For distributors of inverters, batteries, solar stations and heat pumps
A selection consultant answers the buyer on your behalf. Dealers use the same base of answers.
The answer comes from the data sheets of the equipment in your catalogue. A complex selection goes to the engineer together with the whole conversation.
One question from buyer to engineer
The example is illustrative: the company is fictional, prices and figures are for illustration.
What the system does
Answers engineering questions.
What from your catalogue fits the buyer's house, boiler and backup. From the data sheets, nothing made up.
Gives dealers the same base.
The client's words, what to ask in return, which item fits and the typical mistake.
Takes the peak without new hires.
When requests multiply after power cuts, the routine ones are closed at once.
Passes the complex ones to the engineer.
With the whole conversation, so nobody has to ask again.
Shows what people ask.
A weekly summary: topics the base lacks are visible at once.
What the system does not solve
Warehouse stock, grey imports and the slump in demand in quiet periods. I say this up front.
What owners say themselves
This is a retelling of public interviews. The voices are few and come from large companies.
With several hundred active dealers, the company did not pay enough attention to training them and got negative reviews from end customers.
Founder of a distributor, Mind.ua, November 2024. Source →
Demand swings with shelling and power cuts: one quarter almost without work, the next one flooded with requests.
The same founder, Forbes.ua, October 2024. Source →
Loan applications rarely become loans: conversion is about 3.5%.
Head of a distributor, Mind.ua, July 2025. Source →
What I do not know yet
These are my assumptions; nobody from your industry has confirmed them to me. Is it like this for you?
- An engineer spends half the day on the phone with people who ask the price and vanish.
- Wrong selection leads to returns and site visits.
- Buyers no longer ask “which inverter” but “will there be heat without power”.
Tell me at the intro call which of this is true. If none of it is, I will write that down.
What it is and what it costs
A selection consultant on the website.
This is the “Website that answers customers”: $900 – $2,500, one-off, for the build.
A base for dealers and a summary.
This is the “System for one department”: $4,000 – $15,000, one-off, for the build.
Honestly about the market.
Large players already have a chat and a CRM. I do something else: engineering selection, which off-the-shelf services do not provide.
Why I understand this
For over twenty years I made boiler equipment myself and worked with dealers. So selection, pressure, kilowatts and “will there be heat without power” are my native language, not a technical brief.
My own boiler equipment sales project runs on the same kind of system. You can open it and look.
Start with an intro call
First an intro call: half an hour, free. I tell you plainly whether it is worth doing and what price range to expect.
Then, if it makes sense, a review of your task. After it you have a written goal and an estimate, even if you do not go on working with me. I name the price of the review at the intro call, before you decide anything.
+380 67 623 41 70 · realup111@gmail.com
I reply myself, usually the same day.