Solution OptimalSolution OptimalRuslan Romanko

For manufacturers and wholesalers of engineering equipment: pumps, valves, electrical equipment, ventilation

The system drafts a quote with equipment selection based on your price list. A person checks and sends it.

Selection and calculation sit in the system, not in one person's head. The accounting and CRM you already have stay in place.

One request from email to quote

Sales department mailbox10:12
We need a pump: 12 m³/h, head 30 m, DN50. Price and lead time?
The system recognised
Selection request
Flow, head and diameter given
Medium not specified
1. A request arrivesas an ordinary email
Draft quote10:14
Price list item, option 1in stock
Price list item, option 2to order
What to clarify with the clientmedium
Calculationattached
Send
Edit
2. The system drafts the quotea person checks and sends it
Morning summary08:30
Requests18yesterday
Quotes15sent
Waiting3for details
Unanswered for over a day0
Largest requestvisible
3. A summary in the morningwhat came in, what went out, what is waiting

The example is illustrative: the company is fictional, prices and figures are for illustration.

What the system does

Parses the request.

It pulls the parameters from an email or a form and shows at once what is missing for the selection.

Selects from your price list.

By the rules you approved. Anything doubtful is marked “check with a specialist”.

Drafts the quote.

With the calculation and availability. A person sends it; the decision is theirs.

Connects to accounting.

It takes the price list and stock from what already works for you.

Gives a summary.

What came in, what was answered, what is waiting and for how long.

What the system does not solve

The pressure of cheap imports, the exchange rate and logistics. I say this up front.

What is known from public sources

Let me be plain: owners of such companies do not talk publicly about the sales department. There is only one adjacent opinion, and it comes from a large manufacturer.

The workload jumps with the power cuts: there is a queue, but in unstable times it can drop sharply.

Owner of a manufacturing company, delo.ua, May 2025. Source →

What I do not know yet

These are my assumptions; nobody from your industry has confirmed them to me. Is it like this for you?

  • Only one or two people know selection and quoting, and without them requests wait.
  • A new sales manager takes a long time to learn selection.
  • Receivables are visible only in the accounting system, and only to whoever logs in.

Tell me at the intro call which of this is true. If none of it is, I will write that down.

What it is and what it costs

A draft quote with selection and a summary.

This is the “System for one department”: $4,000 – $15,000, one-off, for the build, in parts by stage.

If there are several departments.

It then grows into the “System for the whole company”: from $2,000 a month while the build lasts.

Why I understand this

For over twenty years I made boiler equipment myself and worked with dealers. So selection, pressure, kilowatts and “will there be heat without power” are my native language, not a technical brief.

My own boiler equipment sales project runs on the same kind of system. You can open it and look.

Start with an intro call

First an intro call: half an hour, free. I tell you plainly whether it is worth doing and what price range to expect.

Then, if it makes sense, a review of your task. After it you have a written goal and an estimate, even if you do not go on working with me. I name the price of the review at the intro call, before you decide anything.

+380 67 623 41 70 · realup111@gmail.com
I reply myself, usually the same day.

Or leave your contact and I will write to you