Solution OptimalSolution OptimalRuslan Romanko

For installers of heating, solar stations and backup power

The website itself explains the price, the scope of work and what happens without power. And the quote comes with a full specification.

The client comes to the conversation already with answers. The quote lists everything down to the last circuit breaker, and the client signs it before installation.

One enquiry from question to quote

Installation company's website20:40
I have been offered the same system cheaper. Why is yours more expensive? And will the boiler work when the power is cut?
Our price includes controls, consumables and commissioning; here is the full list. The boiler will run from backup if the pump and controls are taken into account. Tell me the area of the house and what backup power you have, and I will pass it to the engineer.
1. The client asksand gets an answer based on your facts
Enquiry · new20:44
Data before the visit
House 140 m², gas
Inverter 3 kW, single phase
Asked about the price and running without power
Whole conversation attached
Take
Clarify
Boiler room photoyes
Budgetnot stated
2. You see the enquirywith the data, before the site visit
Quote · specificationnext day
Boiler, pump group2 items
Controls, protection6 items
Pipe, fittings, fixings31 items
Labour and commissioning4 items
What is not includedlisted
Client signed before installation
3. A quote with a full specificationthe client sees everything down to the last breaker

The example is illustrative: the company is fictional, prices and figures are for illustration.

What the system does

Explains the price.

What it consists of and what counts as consumables. In plain words, from your own list.

Answers about running without power.

From the data sheets of the equipment you install. If it is not in the data sheet, it does not invent it and passes the question to you.

Collects data before the visit.

Area, fuel, backup, photos. You go to the site already knowing what is there.

Prepares a quote with a full specification.

Every item and what is not included. You check and send it.

After installation, if needed.

Service reminders and triage of enquiries: what the client can fix alone and what is urgent.

What the system does not solve

The shortage of people, importers' dumping and debts between contractors. I say this up front.

What installers say themselves

This is a retelling of public interviews and conversations, without names.

After installation the client does not want to pay extra for what was not listed in the quote.

Manager at an installation company, public conversation, October 2026. Source →

The client picks a cheaper contractor and then calls others to fix it.

Head of an installation company, delo.ua, April 2026. Source →

We explain how the station behaves to every client at the first meeting, and they still call regularly.

Co-owner of a company, Ekonomichna Pravda, April 2025. Source →

In solar, out of 10–15 enquiries only 1–2 reach installation: the client lacks financing.

Founder of a company, Forbes.ua, November 2025. Source →

What I do not know yet

These are my assumptions; nobody from your industry has confirmed them to me. Is it like this for you?

  • People ask several companies for a calculation at once to compare, and then vanish.
  • Enquiries from the website, calls and messengers live in different places.
  • In summer the base of past clients is silent, although they need servicing.

Tell me at the intro call which of this is true. If none of it is, I will write that down.

If you design systems

There is no separate page for designers yet, and here is why: I found too few designers' voices to speak for you.

What can be built already.

A questionnaire on the website instead of back-and-forth emails, and answers to the client's routine questions: what the design includes and why its price varies.

What I want to hear.

How your path from request to contract goes and where you lose time. Tell me at the intro call.

Separately about KZOT

I represent the KZOT boiler equipment plant and I say so up front. The system I build for you is not tied to any manufacturer: it runs on your price list and your equipment.

What it is and what it costs

A website that explains and collects data.

This is the “Website that answers customers”: $900 – $2,500, one-off, for the build.

Plus a quote with a specification and a service line.

This is the “System for one department”: $4,000 – $15,000, one-off, for the build.

Why I understand this

For over twenty years I made boiler equipment myself and worked with dealers. So selection, pressure, kilowatts and “will there be heat without power” are my native language, not a technical brief.

My own boiler equipment sales project runs on the same kind of system. You can open it and look.

Start with an intro call

First an intro call: half an hour, free. I tell you plainly whether it is worth doing and what price range to expect.

Then, if it makes sense, a review of your task. After it you have a written goal and an estimate, even if you do not go on working with me. I name the price of the review at the intro call, before you decide anything.

+380 67 623 41 70 · realup111@gmail.com
I reply myself, usually the same day.

Or leave your contact and I will write to you